Approximately 40 percent of three-month old children and about 90 percent of children age 24 months and under regularly watch television, DVDs or videos, according to a report in the May issue of Archives of Pediatrics & Adolescent Medicine.
"The public health implications of early television and video viewing are potentially large. There are both theoretical and empirical reasons to believe that the effects of media exposure on children’s development are more likely to be adverse before the age of about 30 months than afterward," the authors note. Recent studies suggest that what children younger than two years watch and whether they watch it alone or with a parent may be important for their vocabulary development.
Frederick J. Zimmerman, Ph.D., of the University of Washington, Seattle, and colleagues, conducted a telephone survey of 1,009 parents of children age 2 to 24 months. The study analyzed four television and DVD content categories: children’s educational, children’s non-educational, baby DVDs/videos and grown-up television (such as talk shows or sports programming). Average daily viewing, reasons parents gave for their child’s viewing, who was present during viewing and socio-demographic factors were reported.
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